Let's innovate and drive growth together

Brady Cohen

Brady CohenBrady CohenBrady Cohen

Brady Cohen

Brady CohenBrady CohenBrady Cohen

Stuck? I help businesses grow faster and smarter

I'll cut through the noise and drive lasting growth

I'm Brady. A marketing and strategy leader. Read on, then let's talk.

I Build Businesses
Data, insights, and guts. That’s how I design strategies that don’t just look good on paper, they move the needle.


Growth Is My Track Record
I’ve scaled brands, opened new markets, and led teams through chaos to results that stick. Innovation is only useful if it delivers growth.


Relentlessly Resourceful
When the playbook runs out, I don’t. I find the path forward, whether that means cutting through red tape, rethinking the model, or just plain outworking the problem.


Serious About Results, Not Myself
Business can be brutal. I keep it sharp, I keep it fun, and I make sure the grind doesn’t grind us down.

Expertise

Strategy and Planning

Lead Generation | Digital

Lead Generation | Digital

Lead Generation | Digital

Lead Generation | Digital

Lead Generation | Digital

Innovation

Lead Generation | Digital

Digital Media

Digital Media

Process Improvement

Digital Media

Process Improvement

Process Improvement

Process Improvement

Analytics

Process Improvement

Process Improvement

Team Leadership/Development

Team Leadership/Development

Team Leadership/Development

Insight Development

Team Leadership/Development

Team Leadership/Development

Business Development

Team Leadership/Development

Business Development

30% Organic Topline Growth +36% Above Industry

Situation and Insight 


IPG grew rapidly through acquisition. Several brands went from competitors to common ownership. Each brand with its own unique value and strengths.


Solution


Brands were reorganized by primary distribution channel to minimize competition for the same audiences. Teams were consolidated to one centralized shared service model.


Outcome


Efficiencies were gained driving new customer acquisition costs (CAC) down by as much as 44%.

2M Annual Visitors | 16% Conversion Rate | +14% Sales Lift

Situation and Insight 


Consumer tire shopping was moving online with no signs of slowing down. Independent Goodyear tire retailers' websites were often sub-optimal, multi-branded experiences disconnected from the Goodyear brand website experience.


Solution


I conceived a best-in-class eCommerce platform that gave consumers a better tire shopping experience integrated with the Goodyear brand website. Sites were connected to the retailer's inventory and pricing system. As consumers moved from goodyear.com to each retailer’s website, the brand experience was more consistent, transferring data to save the consumer time, confusion, and frustration.


Outcome


The platform was rapidly designed and built, with over 1,000 retailers enrolling within the first six months of launch. YoY sales increased by 14% for retailers on the platform. Goodyear gained visibility into the use of its brand on retailer websites, was able to influence the consumer shopping experience, and support its independent retailers. 

13X ROI on Paid Media Investment

Situation and Insight

Delta's campaign performance was not meeting performance expectations. The user experience was not optimized and campaigns lacked robust targeting.


Solution

Designed a strategy to establish digital media and communications as a hub of key data that could affect strategic decision-making. Replanned all digital media with more precision targeting.


Results

13X ROI on paid media investments. 

A New Life For DuraSeal's Pro Rewards Program

Situation and Insight

DuraSeal's Pro Rewards program was stagnant, in need of new hardwood flooring contractors, an extremely niche, hard-to-reach audience.

Solution

I designed a campaign built on paid digital media and DuraSeal's owned channels. Multiple third-party data sources and look-a-like audiences were used along with a structured email nurture campaign.

Outcome

The campaign far exceeded DuraSeal's expectations. The campaign made up 95% of the site traffic and 100% of the enrollment.

cohen.brady@gmail.com | 440.804.6548

Gallery

ITW Corporate Social Responsibility Web Experience


Designed and developed a storytelling web experience that drives significant shareholder value for the ITW corporation.



Nelson Labs Web Experience


Rebuilt the web experience with integrations to multiple databases and quoting systems. Aligned the brand experience across multiple business units to create a unified web presence.



Schindler Elevator Cab Configurator


This web experience supported the Schindler 3300 Low-Rise Elevator product launch. The campaign and web experience generated over 500 leads in the first six months and is viewed by Schindler as one of the most successful launches in North America.



Brands I've Worked With

Let's Talk

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Brady Cohen | Business & Marketing Innovator

cohen.brady@gmail.com

(440) 804-6548

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Testimonials

K.S. Client

N.S. Direct Manager

N.S. Direct Manager

I was impressed by Brady's thoughtful approach to our project and appreciated the ease with which we were able to communicate and trade ideas. He is intelligent, professional, warm, and empathetic; and given the opportunity, I would certainly work with him again.

N.S. Direct Manager

N.S. Direct Manager

N.S. Direct Manager

Brady earned the respect of his team quickly, not just for his strategic thinking, but also for his willingness to roll up his sleeves and get things done. He strikes the rare balance of effectively managing up and managing down with his people-centered approach, and his ability to guide and elevate those around him made a lasting impact on our organization. 

D.Z. Peer

N.S. Direct Manager

D.Z. Peer

Brady has a unique ability to connect with others and think critically about both strategy and execution made him a valuable partner across the organization.

Brady is also a genuinely positive presence—approachable, insightful, and always willing to support his colleagues.

V.Y. Peer

C.W. Direct Manager

D.Z. Peer

Brady helped shepherd the marketing team through several significant changes in org and corporate strategy while growing the business YOY above industry. He's one of the most strategic, forward-thinking, and genuinely people-centric leaders I've worked with. His command of marketing strategy, paired with a relentless curiosity, led to transformative ideas and invaluable debates that consistently drove our team to better outcomes. 

R.G. Direct Report

C.W. Direct Manager

C.W. Direct Manager

From day one, Brady stood out as the kind of leader every team hopes for—an exceptionally skilled full-stack marketer who also knows how to bring out the very best in people.

He fostered a culture of autonomy and accountability, trusting us to own our work while remaining a constant, thoughtful sounding board. Brady encouraged me to take bold risks—bets that not only delivered strong results but also accelerated my growth as a marketer. While he held a high bar for performance, he created a safe environment where experimentation was encouraged and the best ideas often came from within the team.

C.W. Direct Manager

C.W. Direct Manager

C.W. Direct Manager

I've met very few people with the rare ability to assess, design and implement overarching digital strategy, that directly synchs with mission-critical business goals. Brady not only shines on those fronts, but he also brings a willing and engaging partnership style, a personality that stays steady and consistent whatever the circumstance, and a focus on outcomes and measurable results.

He cares deeply about mentorship and coaching of junior professionals, and takes an authentic interest in the development and forward progress of others - at every level of the organization.

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