I Build Businesses
Data, insights, and guts. That’s how I design strategies that don’t just look good on paper, they move the needle.
Growth Is My Track Record
I’ve scaled brands, opened new markets, and led teams through chaos to results that stick. Innovation is only useful if it delivers growth.
Relentlessly Resourceful
When the playbook runs out, I don’t. I find the path forward, whether that means cutting through red tape, rethinking the model, or just plain outworking the problem.
Serious About Results, Not Myself
Business can be brutal. I keep it sharp, I keep it fun, and I make sure the grind doesn’t grind us down.
Situation and Insight
IPG grew rapidly through acquisition. Several brands went from competitors to common ownership. Each brand with its own unique value and strengths.
Solution
Brands were reorganized by primary distribution channel to minimize competition for the same audiences. Teams were consolidated to one centralized shared service model.
Outcome
Efficiencies were gained driving new customer acquisition costs (CAC) down by as much as 44%.
Situation and Insight
Consumer tire shopping was moving online with no signs of slowing down. Independent Goodyear tire retailers' websites were often sub-optimal, multi-branded experiences disconnected from the Goodyear brand website experience.
Solution
I conceived a best-in-class eCommerce platform that gave consumers a better tire shopping experience integrated with the Goodyear brand website. Sites were connected to the retailer's inventory and pricing system. As consumers moved from goodyear.com to each retailer’s website, the brand experience was more consistent, transferring data to save the consumer time, confusion, and frustration.
Outcome
The platform was rapidly designed and built, with over 1,000 retailers enrolling within the first six months of launch. YoY sales increased by 14% for retailers on the platform. Goodyear gained visibility into the use of its brand on retailer websites, was able to influence the consumer shopping experience, and support its independent retailers.
Situation and Insight
Delta's campaign performance was not meeting performance expectations. The user experience was not optimized and campaigns lacked robust targeting.
Solution
Designed a strategy to establish digital media and communications as a hub of key data that could affect strategic decision-making. Replanned all digital media with more precision targeting.
Results
13X ROI on paid media investments.
DuraSeal's Pro Rewards program was stagnant, in need of new hardwood flooring contractors, an extremely niche, hard-to-reach audience.
I designed a campaign built on paid digital media and DuraSeal's owned channels. Multiple third-party data sources and look-a-like audiences were used along with a structured email nurture campaign.
The campaign far exceeded DuraSeal's expectations. The campaign made up 95% of the site traffic and 100% of the enrollment.
ITW Corporate Social Responsibility Web Experience
Designed and developed a storytelling web experience that drives significant shareholder value for the ITW corporation.
Rebuilt the web experience with integrations to multiple databases and quoting systems. Aligned the brand experience across multiple business units to create a unified web presence.
Schindler Elevator Cab Configurator
This web experience supported the Schindler 3300 Low-Rise Elevator product launch. The campaign and web experience generated over 500 leads in the first six months and is viewed by Schindler as one of the most successful launches in North America.
I'd love to hear from you
I was impressed by Brady's thoughtful approach to our project and appreciated the ease with which we were able to communicate and trade ideas. He is intelligent, professional, warm, and empathetic; and given the opportunity, I would certainly work with him again.
Brady earned the respect of his team quickly, not just for his strategic thinking, but also for his willingness to roll up his sleeves and get things done. He strikes the rare balance of effectively managing up and managing down with his people-centered approach, and his ability to guide and elevate those around him made a lasting impact on our organization.
Brady has a unique ability to connect with others and think critically about both strategy and execution made him a valuable partner across the organization.
Brady is also a genuinely positive presence—approachable, insightful, and always willing to support his colleagues.
Brady helped shepherd the marketing team through several significant changes in org and corporate strategy while growing the business YOY above industry. He's one of the most strategic, forward-thinking, and genuinely people-centric leaders I've worked with. His command of marketing strategy, paired with a relentless curiosity, led to transformative ideas and invaluable debates that consistently drove our team to better outcomes.
From day one, Brady stood out as the kind of leader every team hopes for—an exceptionally skilled full-stack marketer who also knows how to bring out the very best in people.
He fostered a culture of autonomy and accountability, trusting us to own our work while remaining a constant, thoughtful sounding board. Brady encouraged me to take bold risks—bets that not only delivered strong results but also accelerated my growth as a marketer. While he held a high bar for performance, he created a safe environment where experimentation was encouraged and the best ideas often came from within the team.
I've met very few people with the rare ability to assess, design and implement overarching digital strategy, that directly synchs with mission-critical business goals. Brady not only shines on those fronts, but he also brings a willing and engaging partnership style, a personality that stays steady and consistent whatever the circumstance, and a focus on outcomes and measurable results.
He cares deeply about mentorship and coaching of junior professionals, and takes an authentic interest in the development and forward progress of others - at every level of the organization.